EraLoom was built right here in Iowa. We know these communities, these families, these values. And we know the window for capturing your parent's stories is shorter than you think.
EraLoom is a family story preservation service rooted in Iowa. Founded by Theresa Ritchie after the unexpected loss of her father in 2023, EraLoom was built on a single belief: a recording does something a photograph never can. It gives your family their loved one's voice. Their laugh. The way they told a story.
We serve Iowa families from Cedar Rapids to Iowa City, Des Moines to the Quad Cities - and anywhere in the state where a parent or grandparent has stories that haven't been captured yet. For families outside Iowa, virtual sessions are available nationwide.
"A photo shows you what someone looked like. A video shows you who they were."
There's something particular about Iowa families. The stories go deep - farm life, the Great Depression, small-town schools, communities built on hard work and quiet pride. These are stories that don't get told at the dinner table because they seem ordinary. They're not. They're irreplaceable.
EraLoom doesn't just record your parent. We prepare. We listen. We ask the questions that unlock the stories they've never thought to tell - because nobody ever asked quite the right way.
In two weeks, you have a film. In twenty years, you'll understand what it was worth.
Don't see your city? Email us - we'll make it work. Virtual sessions are always available.

EraLoom is a proud partner of the Genealogical Society of Linn County, one of Iowa's premier family history organizations. Together, we hosted a free Family Storytelling Workshop in Cedar Rapids - bringing together families who understand that preserving stories is preserving identity. More events are planned. This partnership is just beginning.
Theresa Ritchie grew up surrounded by the kind of storytelling that makes Iowa families feel like Iowa families - aunts and uncles at reunions telling the same stories for the twentieth time, everyone filling in the gaps, everyone laughing at exactly the right moment.
After her father passed unexpectedly in 2023, she found video footage she'd taken of him almost thirty years earlier. Watching it didn't feel like looking at the past. It felt like he was right there in the room.
That was the moment EraLoom became necessary. Not as a business - as a response. Because Iowa families, like families everywhere, are running out of time to capture what matters. And most of them don't realize it until it's too late.
Yes. If your parent is in a rural area or a smaller Iowa community, reach out. We've traveled throughout the state and we'll make it work. Travel fees may apply for sessions outside Cedar Rapids and the Corridor - we'll be upfront about that on your free call.
Yes. We regularly work in care facilities and assisted living communities throughout Iowa. We coordinate with staff, work around schedules, and ensure the session is calm, comfortable, and unhurried.
Absolutely. On-location sessions at family farms, childhood homes, or meaningful family spots in Iowa are some of our favorites. We'll capture the setting as part of the story.
Not at all. While many families reach out about aging parents or grandparents, EraLoom is for anyone whose story matters to your family - including couples celebrating milestones, individuals navigating health changes, or any generation.
Founded in Hawaiʻi · Rooted in Iowa · Serving families across the United States.
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